From McDonald’s “ba-da-ba-ba-ba” melody to the Netflix buzz at the start of a show, some brands manage to use sound so well that it their sound branding becomes as iconic as their logo. Still not every brand uses sonic branding, even though using sound to communicate your brand’s message has become more important than ever before.
Audio is booming and making its way into more moments of your audience’s day, from podcasts to smart speakers and from connected cars to the use of voice messages. Audio consumption is everywhere. On top of that, research has shown that audio has a greater imaginative and emotional impactb on users and that's why your brand could benefit greatly from audio advertising. Telling your story through sound makes it easier to keep your audience hooked.