From McDonald’s “ba-da-ba-ba-ba” melody to the Netflix buzz at the start of a show, more and more brands manage to leverage the power of sound in their branding. Using sound to communicate your brand’s message to your audience empowers the sonic identity of your brand and comes along with many opportunities for new marketing channels.
Audio is booming and making its way into your audience’s daily life. With increasing popularity in audio tech ranging from smart speakers to the use of voice messaging, audio consumption is on it’s rise. Research has shown that audio has a greater imaginative and emotional impact on people and that's why your brand could benefit greatly from audio advertising. Telling your brand story through sound is a great opportunity to keep your audience hooked.